ESPN’s 3 Gets 4M Households, 5.0
ESPN’s debut of made-for-TV movie 3 Saturday night raced to become the total-sports network’s highest-rated movie
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Spotlight Shines With Segmentation Tools
Until Comcast Corp. began rolling out segmentation tools that let advertisers tailor ads to viewers, there wasn’t much of a difference in w
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Cable Ad Spending Up 13.1% Through 3Q
Overall advertising spending for the first three quarters of 2004 rose 8.3% compared with the same period last year, with cable posting a str
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3.6M Reunite with Nanny on Lifetime
Lifetime Television’s The Nanny Reunion: A Nosh to Remember averaged 3.6 million viewers Monday night, the network s
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TCTA Takes the Fast Laine
The Texas Cable & Telecommunications Association has selected a well-connected political operative to be its president and chief operatin
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Nielsen Shuffles Senior Execs
In a reorganization of its senior management, Nielsen Media Research Monday promoted Sara Erichson to the post of general manger of national
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Simmons Voices Support for ‘LPMs’
Another media heavyweight has come out in support of Nielsen Media Research’s “Local People Meters.”
Rush Commun
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Mag Rack Campaign on Track
VOD Service’s First Consumer Effort Rides the Rails With NYC Commuters
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Mag Rack Campaign on Track
VOD Service’s First Consumer Effort Rides the Rails With NYC Commuters
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VOD’s Next Critical Step
Establishing VOD Ad Metrics Will Help Free On-Demand Programming Actually Stay Free
