Marketing

ESPN Wins Nov. Despite Drop

Despite a double-digit drop, ESPN led basic cable in primetime during November.

The total-sports network averaged a 2.

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Woodie in the Spotlight at Comcast

Phillip Woodie has joined Comcast Corp.’s Comcast Spotlight ad-sales unit as director of multicultural sales.

Woodie

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Univision Drops Nielsen Suit

Univision Communications Inc. has dropped the lawsuit it brought against Nielsen Media Research this summer over the rollout of “Local Peop

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NCC Spots Up with Azteca America

National Cable Communications is breaking into the broadcast business.

The cable rep firm announced Monday that it has

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'Spike@9’ Gets Mixed Results

After two weeks, Spike TV’s original reality and documentary series have gotten off to a somewhat slow start.

The fo

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It’s Rate-Hike Season

Rate-increase notifications are as predictable as holiday cards in the mail in November and December, and cable’s competitors are already p

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Football Boosts ESPN; Wizard Boosts TBS

Football was the big winner for ESPN last week, but timeless classic The Wizard of Oz helped to push TBS into the four

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NBC Universal, Nielsen Roll a Seven

NBC Universal reached a seven-year pact for audience-measurement services covering all of its national and local television businesses with N

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Slow Start for CNBC’s Conan

The repurposing of Conan O’Brien to CNBC’s evening schedule didn’t get off to a rousing start.

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MSGN’s Knicks Ratings Up 47%

The team’s record on the court might only be 2-3, but the New York Knicks have gotten off to a strong start on the small screen this season

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