ABC Family's '25 Days of Christmas' Up Over 2011

15th Annual Event Averaged 2.8 Million Total Viewers
15th Annual Event Averaged 2.8 Million Total Viewers

ABC Family's "25 Days of Christmas" programming event posted double-digit increases compared to last year, including growing 17% to average 2.8 million total viewers, according to Nielsen.

The block also increased 18% in the adults 18-49 demo to 1.3 million viewers and averaged 979,000 viewers in the persons 12-34 demo, up 15% over 2011.

The event's top movie was Dr. Seuss' How the Grinch Stole Christmas, which delivered 6.35 million total viewers and 3.03 million adults 18-49 on Dec. 2, making it the network's third most-watched telecast ever in both measures.