Social Media

2012 Olympics: Social Media Stoked NBCU's Ratings, Digital Performance

Social Buzz Surrounding London Surpassed Super Bowl, Grammys, Oscars, Golden Globes, World Series Combined

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CRE to Study The Impact of Social Media On TV Viewing

Council for Research Excellence plans to complete study in fourth quarter of 2012

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Lifetime's 'Project Runway' Struts More Social Stuff

With Season 10, Show Launches 'Favorite Fan' Tweet Contest, 'Real-Time Runway' Comment Feed

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'MTV Movie Awards' Adds Real-Time Social Voting Results

Having viewers vote on social media is nothing new, but MTV is taking the idea a step further in its digital efforts for the upcoming MTV Mus

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Social TV Twice As Popular For Live Vs. Time-Shifted Viewing: Study

Viacom Research Finds Viewers Engage in Average Seven Social TV Activities Weekly

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Viggle Wriggles Up To 625,000 Social-TV Users

Startup Says Members Have Registered 142 Million Engagements Since January Launch

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Stir the Social TV Conversation, but Not Too Much

New York — Networks can juice their TV ratings and keep a show’s super-fans engaged through a deft use of social media â€

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Multiplatform TV: Stir The Social TV Conversation, But Not Too Much

Panelists: Social Campaigns Can Boost Ratings, If They're Done Right

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NBCU Launching Platform for Casual and Social Games

Advertisers Can Reach Players across Multiple Networks

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More U.S. TV Viewers Combining TV With Social Media: Study

Accenture Finds One-Third of Viewers Go Online to Interact after Recognizing Social Media Symbols

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