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July’s Most Ad-Skipped Shows

8/22/2016 8:00 AM Eastern

Below is a ranking of the primetime basic-cable and broadcast shows that showed the most ad-skipping among time-shifting viewers in July, according to TiVo Research’s measurement of time-shifted commercial retention, which is defined as the ratio of the average-second time-shifted commercial rating to the average-second time-shifted program rating.

 

Top 10 Primetime Cable Shows

 

Rank                  Program                                               Network                               Program Count

1                         Suits                                                       USA Network                                        3

2                Beachfront Bargain Hunt: Renovation             HGTV                                              5
3                   Mexico Life                                                    HGTV                                               8
4                  Hell on Wheels                                                AMC                                               4
5              Legends & Lies: The Patriots                         Fox News Channel                              6
6                    Food Network Star                                      Food Network                                  6
7             The Challenge: Rivals III                                       MTV                                              5
8                The Last Ship                                                       TNT                                              5
9                     Alone                                                            History                                             5
10        House Hunters International                                 HGTV                                            13

 

Top 10 Primetime Broadcast Shows

 

Rank                  Program                                               Network                                 Program Count

1                   Penn & Teller: Fool Us                                    The CW                                             3
2                     Masters of Illusion                                        The CW                                              3
3                          BrainDead                                                 CBS                                                   4
4                       BattleBots                                                     ABC                                                  4
5                     Match Game                                                   ABC                                                   5
6                   Wayward Pines                                                Fox                                                     5
7                   20/20: In an Instant                                         ABC                                                   4
8                    Whose Line Is It Anyway?                            The CW                                                5
9                   Big Brother 18                                                CBS                                                   16
10                    Home Free                                                   Fox                                                     5

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