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March’s Most Ad-Skipped Shows

4/25/2016 8:00 AM Eastern

Below is a ranking of the primetime basic-cable and broadcast shows that saw the most ad-skipping among time-shifting viewers in March, according to TiVo Research’s measurement of time-shifted commercial retention, which is defined as the ratio of the average-second time-shifted commercial rating to the average-second time-shifted program rating.

 

Top 10 Primetime Cable Programs With Lowest Time-Shifted Commercial Retention

 

Rank                   Program                                     Network              Program Count

1                       The Magicians                                      Syfy                          4
2                     Better Call Saul                                       AMC                        4
3                   House Hunters International                    HGTV                       7
4                  Caribbean Life                                            HGTV                      8
5                   Major Crimes                                            TNT                           3
6                Island Life                                                   HGTV                          8
7               The Walking Dead                                          AMC                      4
8                   Colony                                                        USA                         3
9               Top Chef                                                        Bravo                        3
10            Flip or Flop                                                       HGTV                       4

 

Top 10 Primetime Broadcast Programs With Lowest Time-Shifted Commercial Retention

 

Rank                        Program                                      Network              Program Count

1                             The Good Wife                                     CBS                       3
2                                 You, Me and the Apocalypse          NBC                        4
3                                   Little Big Shots                            NBC                          4
4                                   Survivor: Kaoh Rong                  CBS                           4
5                                 Second Chance                              Fox                        4
6                            Grey’s Anatomy                                   ABC                       4
7                                 American Idol                                Fox                            4
8                               Modern Family                                 ABC                         3
9                                   Supergirl                                      CBS                          3
10                               NCIS: Los Angeles                      CBS                           3

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