Marketing

Labor Day Ratings Spike for Spike TV

As far as Spike TV was concerned, it was fine for people to kick off their shoes and park themselves in front of the small screen on Labor Da

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Anti-‘LPM’ Group Continues Fight

Opponents of “Local People Meters” haven’t been mollified by the Rev. Jesse Jackson’s endorsement of the technology earlier this week

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Fox News Takes Conventional Way to the Top

Led by its coverage of the Republican National Convention, Fox News Channel took the top slot in basic cable’s primetime rankings last week

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Nielsen Forms Latino Research Alliance

Nielsen Media Research is entering into an alliance with a Latino research institute in an effort to improve the measurement of Hispanic TV a

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TWC’s Frances Coverage Tops News Nets

More viewers seeking news on Hurricane Frances this past weekend turned to The Weather Channel than to any cable news channel.

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E&Y’s Arnone to Speak at CHTRA Symposium

The Cable and Telecommunications Human Resources Association announced a roster addition for its “Putting the Best to Work Symposium” Oct

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RNC Drives Daily Show to Record Week

Comedy Central’s The Daily Show with Jon Stewart posted the biggest ratings week in its history during its coverage

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Nielsen’s ‘LPMs’ Have Jackson’s Support

In a big boost for Nielsen Media Research, the Rev. Jesse Jackson has given his endorsement to controversial “Local People Meters,” which

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NBC Sets Olympic Records

The final Nielsen Media Research medal count is in from Athens: 203 million total unduplicated viewers for NBC, making it the most viewed no

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Fox News Wins with Bush

On a three-night roll, Fox News Channel topped the "Big Three" broadcast networks with its coverage of President Bush’s acceptance speech T

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