Marketing

Customers Are Doing It for Themselves

Self-Care Options Spread Among Multichannel Providers, Tech-Savvy Subs

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By: K.C. Neel | May 28 2013 - 10:45am

Ad Council Launches Tornado Relief PSA Campaign

Initiatives Includes TV, Web Spots

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By: John Eggerton | May 24 2013 - 4:34pm

A&E, Bloomberg, Discovery Partner With Twitter Amplify

Twitter Also Announces New TV Ad Targeting Product

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By: Andrea Morabito (Broadcasting & Cable) | May 23 2013 - 3:46pm

FourthWall Media Expands MassiveData Viewership Footprint

4.7 Million Now Providing Set-Top Info

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By: MCN Staff | May 22 2013 - 11:14pm

NCTA Pulls Tornado Spot

Cable Group Says It Would Be Insensitive to Continue Airing Following Oklahoma Destruction

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By: John Eggerton | May 22 2013 - 3:05pm

DPAA Names Frey President, CEO

Former Cablevision Exec Succeeds Danaher At Digital Place-based Ad Group

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By: MCN Staff | May 21 2013 - 3:27pm

TV One Resurrects ‘Love That Girl!’ Series

Scripted Comedy To Return Without Star Tatyana Ali

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By: R. Thomas Umstead | May 21 2013 - 3:08pm

Teens Putting More Personal Info on Net

Also Taking Steps to Manage Info; Most Not Worried about Third-Party Access

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By: John Eggerton | May 21 2013 - 1:59pm

Myx TV Launches Roku App

Asian-Targeted Network Teams With adRise To Create App

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By: R. Thomas Umstead | May 20 2013 - 5:03pm

Cable is Dominant Force across TV, Internet, Social, Mobile Screens: CAB Study

Research Finds Cable Holds Significant Edge in Connecting with Consumers

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By: MCN Staff | May 20 2013 - 12:07am