Marketing

Nielsen Task Force Adds ‘Sulu,’ Three More

Actor George Takei, a featured player in the original Star Trek series, is one of four new members appointed to a task

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Judge: ‘LPMs’ Can Roll Into L.A.

A judge Thursday rejected Univision Communications Inc.’s bid to block Nielsen Media Research from introducing “Local People Meter” TV

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Glickman Named to Replace Valenti at MPAA

Dan Glickman, a former House Democrat from Kansas who was agriculture secretary during the Clinton administration, was named Thursday to repl

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Group Protests ‘LPMs’ in Chicago

Members of Don’t Count Us Out, a minority-group coalition that opposes “Local People Meters,” held a demonstration Wednesday at a confe

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BET Awards Notches Viewership Record

Black Entertainment Television's June 22 BET Awards ‘04 show set an all-time viewership record for the African-Ameri

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Sunday Fun Day for Comedy

Sunday brought smiles to Comedy Central.

The network said Tuesday that it posted its most-watched and highest-rated da

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NBA Leads TNT’s 2Q Fast-Break

Lifted by its coverage of the National Basketball Association playoffs, Turner Network Television topped basic cable’s primetime during the

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TWC Debuts Contextual Copy-Splitting

A new ad-targeting technology is in The Weather Channel’s forecast for Monday.

The network said it will unveil what

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Move to N.Y. Swells PROMAX&BDA Attendance

A move to Manhattan helped the PROMAX&BDA conference to post a 55% rise in attendance.

The confab drew 3,025, comp

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Sens. Dive Into ‘LPM’ Debate

A Senate subcommittee will hold a hearing next month on Nielsen Media Research’s controversial “Local People Meters,” with one senator

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