Nielsen Backs ‘LPMs’ in Senate
Nielsen Media Research defended itself against claims that its newest system of measuring television viewership has the potential to be inacc
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Copa Filled with Ratings for Fox Sports en Español
Fox Sports en Español said Thursday that ratings rose 16% for its coverage of the final match of the Copa Toyota Libertadores soccer tournam
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5M-Plus Watch ESPN’s Home Run Derby
ESPN said Tuesday that viewership for Monday night’s 2004 Century 21 Home Run Derby was up 34% versus the 2003 event
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4400 Propels USA to 2.5
Led by the record-setting debut of limited series The 4400, USA Network abducted the most basic-cable viewers in prime
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Viewers Pass Through Sci Fi’s Stargate
The two-part opener of season eight of Sci Fi Channel’s Stargate SG-1 was a record-setter.
Th
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Top 10 List from Adlink
Adlink announced the launch of its 2004-05 agency presentation kit Monday.
Multimedia presentation "10 Reasons Adlink
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Arbitron, Nielsen Pep Up ‘PPM’ Rates
Arbitron Inc. and Nielsen Media Research have found a way to improve response rates from participants in their “Portable People Meter” te
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Nielsen Changes Some Cable-Ratings Rules
After complaints from a group of cable programmers reacting to Nick at Nite and Nickelodeon suddenly having their viewership broken out separ
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ABC Family Digs Web-Slinger
ABC Family’s week-long “Spideyology” Spider-Man marathon caught strong ratings in its web.
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Nielsen: ‘LPM’ a Go in L.A., Chicago, S.F.
Despite the ongoing controversy and protests, Nielsen Media Research plans to not only proceed with its controversial launch of “Local Peop
