Marketing

Bloomberg TV Claims Victory in Morning Slot

Bloomberg Television said Monday that Nielsen Media Research data through June showed that it’s the most-watched business-news network from

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VH1 Loves the 90s

The first eight episodes of VH1’s 10-part I Love the 90s series have averaged a 1.1 Nielsen Media Research rating in

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Nielsen Backs ‘LPMs’ in Senate

Nielsen Media Research defended itself against claims that its newest system of measuring television viewership has the potential to be inacc

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Copa Filled with Ratings for Fox Sports en Español

Fox Sports en Español said Thursday that ratings rose 16% for its coverage of the final match of the Copa Toyota Libertadores soccer tournam

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5M-Plus Watch ESPN’s Home Run Derby

ESPN said Tuesday that viewership for Monday night’s 2004 Century 21 Home Run Derby was up 34% versus the 2003 event

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4400 Propels USA to 2.5

Led by the record-setting debut of limited series The 4400, USA Network abducted the most basic-cable viewers in prime

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Viewers Pass Through Sci Fi’s Stargate

The two-part opener of season eight of Sci Fi Channel’s Stargate SG-1 was a record-setter.

Th

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Top 10 List from Adlink

Adlink announced the launch of its 2004-05 agency presentation kit Monday.

Multimedia presentation "10 Reasons Adlink

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Arbitron, Nielsen Pep Up ‘PPM’ Rates

Arbitron Inc. and Nielsen Media Research have found a way to improve response rates from participants in their “Portable People Meter” te

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Nielsen Changes Some Cable-Ratings Rules

After complaints from a group of cable programmers reacting to Nick at Nite and Nickelodeon suddenly having their viewership broken out separ

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