Marketing

Arbitron, VNU, P&G Team Up

Arbitron Inc. and Nielsen Media Research parent VNU N.V. are teaming up to develop a new system designed to monitor the messages people hear

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Nick Tops 3Q Total-Day List

Nickelodeon said Tuesday that was the top-rated basic-cable network within the total programming day for the third quarter.

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ESPN Edges TNT in Sept. Primetime

The September scorecard is in the books, and ESPN edged out Turner Network Television for primetime-ratings laurels.

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Bush a Factor in Boosting Fox News

Fox News Channel scored big with its airing of the first part of Bill O’Reilly’s interview with President Bush Monday night.

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Palmer Joins SportsLink L.A.

Brock Palmer has joined Adlink’s SportsLink L.A. division as an account executive.

Palmer had held the same title at

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Castells Awarded for MSO Multicultural Campaigns

National Hispanic ad agency Castells & Asociados Advertising was recognized for its work on behalf of Adelphia Communications Corp. and T

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Castells Awarded for MSO Multicultural Campaigns

National Hispanic ad agency Castells & Asociados Advertising was recognized for its work on behalf of Adelphia Communications Corp. and T

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Castells Awarded for MSO Multicultural Campaigns

National Hispanic ad agency Castells & Asociados Advertising was recognized for its work on behalf of Adelphia Communications Corp. and T

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FCC Members to Highlight Broadband Confab

The third National Summit on Broadband Deployment has attracted some high-level government officials this year.

Federa

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CTHRA Aims at X, Y

The Cable and Telecommunications Human Resources Association wants to “Get Hip.”

The trade group will hold a panel

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