Marketing

VH1 Hits Ratings Trifecta

VH1’s new Sunday-night "celebreality" block earned the network the second-most-watched day in its history.

The fourt

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New Year, Same Leaders in Week One

The first full week of 2005 was quite reminiscent of full-year results in basic cable where ratings were concerned: Turner Network Television

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Record 4Q for Galavisión

Galavisión posted the largest total-day audience in its history during the fourth quarter of 2004, parent company Univision Communications I

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Easier Web Path from Spotlight, Fox

Fox Cable Networks Group and Comcast Spotlight's Southwest division are shining a light on the Web path.

The two compa

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TNT Tips Off All-Star Campaign

Turner Network Television’s marketing campaign for its exclusive coverage of the 2005 National Basketball Association All-Star Game is comi

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TNT Tips Off All-Star Campaign

Turner Network Television’s marketing campaign for its exclusive coverage of the 2005 National Basketball Association All-Star Game is comi

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’05 Comes Up Roses for HGTV

HGTV rang in the new year in strong Nielsen fashion.

Led by its live, commercial-free coverage of the 116th Tournament

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Data Problems for Nielsen in 12 Markets

Nielsen Media Research is withholding New Year’s Eve local-ratings data for 12 markets in the West “due to an unusual set of hardware fai

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Arbitron Has New ‘Meter’ Man

Arbitron Inc. has named Pierre Bouvard president, “Portable People Meters” and international.

Bouvard had been the

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Ratings ‘Vinsanity’ for YES’ Nets Telecasts

The New Jersey Nets’ recent acquisition of National Basketball Association superstar Vince Carter has thus far yielded a ratings slam-dunk

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