Marketing

Universal Cable Is Seeing Gold

NBC Universal Cable networks carrying Olympic Games coverage are thus far returning viewership performances worthy of gold medals, NBC offici

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Sie, Cable Center Launch CEMMP Alumni Group

The Cable Center's Chinese Executive Media Management Program is getting an alumni association thanks in part to Starz Encore Group LLC found

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Viewers Storm TWC for Charley Coverage

The Weather Channel’s live coverage Friday of Hurricane Charley’s destruction in Florida posted a 1.3 total-day Nielsen Media Research ho

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Charley Trackers Watched Fox News

Fox News Channel was crowing Tuesday about how many people watched its Hurricane Charley coverage.

Fox News said that

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Nets Rip Nielsen’s ‘Total Programming Day’

As part of an ongoing brouhaha, a group of cable programmers this week voiced their concerns to Nielsen Media Research about the way networks

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X Games Viewership Up 47%

In its 10th iteration, ESPN’s alternative-sports competition skated to record viewership levels.

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Midwest Cable Academy Set for May

Say goodbye to the Great Lakes Cable Expo and hello to the Midwest Cable Academy.

The Great Lakes Cable Television Ass

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Cox, Time Warner Team Up in San Diego

Cox Communications Inc. and Time Warner Cable have reached an “interconnect” agreement under which the former’s ad-sales arm, Cox Media

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Tiger Cruise Roars for Disney

Veering off its usual course, Disney Channel scored big last week with original telepic Tiger Cruise, which was basic

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ESPN’s Derby Saves Cable from July Shutout

ESPN’s Home Run Derby was cable’s only July hit.

According to a Television Advertising Bure

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