Marketing

Lobbying Firm Behind Don’t Count Us Out

A political-lobbying firm has admitted that it helped to orchestrate an anti-Nielsen Media Research campaign at the behest of News Corp., pro

FULL STORY >>

Colo. Cable Group Pushes Broadband Bill

Spurred by the actions of a local school district that signaled its intent to expand its broadband plant into nearby residences, the Colorado

FULL STORY >>

TNT Tops in Primetime Last Week

Turner Network Television was on top, but the race for second place in basic cable’s primetime was hotly contested last week.

FULL STORY >>

FDR Does A-OK for History Channel

The History Channel said Tuesday that special FDR: A Presidency Revealed drew 3 million average total viewers and post

FULL STORY >>

Mag Rack, sportskool Join Rentrak Roster

Rentrak Corp. has added Rainbow Media Holdings LLC’s Mag Rack and sportskool niche video-on-demand services to the client list for its “O

FULL STORY >>

Fox Sports en Español Scores

The Copa Libertadores soccer tournament has given Fox Sports en Español a ratings kick.

The network said three of the

FULL STORY >>

Cox Expands VOD Ad-Data Metrics From FreeZone

Clients who advertise on Cox Communications Inc.’s FreeZone video-on-demand platform can now receive more detailed viewing information data

FULL STORY >>

Programming Briefs

FULL STORY >>

Arbitron Disinvites Nielsen from PPM Trial

Arbitron Inc. has withdrawn its invitation for Nielsen Media Research to participate in the day-to-day operations of a market trial of “Por

FULL STORY >>

Discovery Taps Kohn for Atlanta Office

Discovery Networks U.S. will open an Atlanta sales office May 2 to be headed by Scott Kohn.

Kohn has been promoted to

FULL STORY >>