NBA Powers TNT to 2nd-Quarter Win

By R. Thomas Umstead
published

TNT slam-dunked its way to a second quarter primetime ratings win on the strength of its Golden State Warriors-Oklahoma City Thunder National Basketball Association Western Conference Finals series. The drama network’s average 2.1 million viewers during the period of March 28 to June 26 was flat from the same period a year ago, according to Nielsen. Fox News Channel, which took the primetime ratings crown during the first quarter 2015, finished second with 1.6 million viewers, up 21%.

R. Thomas Umstead
R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.