Atlas Media

Glen Freyer was named vice president, development at New York based Atlas Media. He had been VP, online content at TruTV.

Blockbuster

Kevin Lewis was named senior vice president, digital entertainment at Blockbuster. He comes from Phillips Consumer Lifestyle, where he was chief of strategy and new-business development.

Bravo Media

Bravo Media has tapped Julie Riven as vice president, consumer marketing. She had been an entertainment marketing consultant to iVillage.

Channel 4 San Diego

Cox’s Channel 4 San Diego has hired Mark Neely as play-by-play man for its San Diego Padres telecasts. He had been a play-by-play announcer at ESPN.

Clearwire

Kirkland, Wash.-based Clearwire has tapped David Sach as chief financial officer. He had been CFO of Millicom International Cellular.

Cobra

Hatboro, Pa.-based Cobra Wire and Cable has named Peter Sheehan CEO. He had been president, Belden Americas Division.

Discovery Education

Discovery Education has tapped Carol Wetzel as director, professional development. She comes from The Princeton Review, where she was a project manager and master professional developer.

Also, Alex Morrison was elevated to vice president, education sales; Molly Hebert advanced to central region sales manager; and Brad Hagaman was upped to Southeast Region sales manager.

Discovery studios

Sean Atkins was named vice president, West Coast production and development at Discovery Studios. He comes from HBO, where he was senior VP, digital media.

Electroline

Winston Rodrigues has advanced at Montreal-based Electroline as president of the hybrid fiber coaxial equipment designer and manufacturer. He had been VP, operations.

Entertainment Studios

Melanie Adelberg has joined Los Angeles-based Entertainment Studios as head of acquisitions. She comes from Harpo Productions.

Golf

Chris Murvin advanced to senior vice president, business affairs at Golf Channel. He had been general counsel.

Also, David Allen was named editor of instruction and equipment at GolfChannel.com. He had worked at Golf, Golf for Women and Golf Online.

In Demand

Marty Youngman was named director, affiliate marketing at In Demand Networks. He comes from Cox Communications in San Diego, where he was marketing manager, video and programming.

Tribal Fusion

Emeryville, Calif.-based online ad rep firm Tribal Fusion has named Donnovan Andrews as vice president, strategic development. He had been president of Performance Bridge.

Weinstein

Tom Ortenberg has joined The Weinstein Co. as president, theatrical films. He had served in the same capacity at Lionsgate Entertainment.

Wilen Media

Farmingdale, N.Y.-based marketing firm Wilen Media has named Rich Meschi as account director and Sam Prasad as director of technology. Meschi had been an account supervisor at Dircks Associates; Prasad had been VP, engineering at Intel Software Systems.