72andSunny

Brand strategy, design and advertising firm 72andSunny has added Matt Jarvis as managing director and chief strategy officer. He comes from Deutsch/LA, where he was executive VP and director of account planning.

A. Smith

Alan S. Winter was named vice president, production at reality-show producer A. Smith & Co. Productions.

BELO

Kim S. Besse has joined Belo as vice president, human resources. She had served in the same capacity at Perot Systems Corp.

BrightLine

New York-based design-services and technology firm BrightLine ITV Marketing Specialists has added Phyllis Erlich as senior vice president, business development. She comes from Turner Broadcasting System, where she handled strategic ad-sales promotions and marketing for Cartoon Network and Adult Swim.

Cablevision

Bethpage, N.Y.-based MSO Cablevision Systems has tapped Tim Farrell as vice president, wireless product development in its Optimum Wi-Fi unit. He had been VP, product, professional services and engineering at Boingo Wireless.

Also, Craig Plunkett was named Optimum Wi-Fi's vice president, wireless market development. He was the co-founder of Fire Island Wireless, a provider in Fire Island, N.Y.

Cox

Cox Communications has named Ken Ashley vice president, sales of its Gulf Coast region. He had been VP of sales at Time Warner Cable in Columbus, Ohio.

CNN

Katrina Cukaj has been elevated to senior vice president, advertising sales and marketing at CNN Adertising Sales. She had been VP.

Eloda

John M. Gee has joined Montreal-based Eloda as executive vice president, sales for the United States. He was VP, sales at Navic Systems.

ESPN

ESPN has hired Judi Cordray as vice president of the sports network's Los Angeles production center, to launch in early April. She had been general manager of electronic news gathering at ABC News, Western region.

FSN South

Jon Johnson has been promoted to senior graphics designer at FSN South and SportSouth. He had been graphics designer.

Also, Adam Shumaker was named associate graphics designer at the regional sports network. He had been a freelance designer.

LEVEL 3

Jeff Battcher was named senior vice president of corporate communications at Broomfield, Colo.-based Level 3 Communications. He comes from Delta Air Lines, where he was VP, corporate communications.

MTVNI

Bruce Gillmer has been named senior vice president, talent and music at MTV Networks International. He had been senior vice president of music and music programming at MTV Networks in the U.S.

Multicast

Internet-video platform company Multicast has named Doug Hadaway as chief financial officer and vice president, operations. He had been CEO and CFO of software-as-a-service provider MarketWorks.

NBA Digital

NBA Digital has named Michael Doyle and Tony Lamb as managing editors, responsible for coordinating content on NBA TV and NBA.com. Doyle comes from Turner Sports, where he was manager, production and talent relations. Lamb comes from CNN, where he was assignment manager, CNN Sports.

NESN

Regional-sports network NESN added Michael Hall as Boston-based director, new media. He comes from The Walt Disney Co. in Burbank, Calif., where he was product manager of ABC.com.

Onstream Media

Onstream Media has added Daniel DeBaun as vice president, business development for its iEncode unit.

Also, Scott Lee was added as vice president, business development at its Infinite Conferencing unit. He was VP, strategic partners at Teliris.

QVC

Doug Howe has rejoined QVC as executive vice president of design, development and global sourcing. Howe is also slated to assume the role of executive VP, chief merchandising officer in 2009. He had been executive vice president of product design and development for Old Navy.

SCRIPPS

Christopher R. Powell was tapped by Scripps Networks Interactive as head of corporate human resources. He had been executive vice president, human resources for the Scripps Networks operating unit.

Telegent Systems

Mobile-television chip-maker Telegent Systems has appointed Joe LaValle as vice president of sales. He comes from SiRF, where he was VP, sales.

TLC

Amy Winter was named senior vice president of marketing, creative and operations at TLC, based in Los Angeles. She comes from TBS, where she was vice president, on-air promotion.

Verizon

Verizon Communications has tapped Randal S. Milch as the telco's executive vice president, general counsel. He was general counsel at Verizon Business.

WWE

Jared Bartie was named executive vice president, general counsel of World Wrestling Entertainment in Stamford, Conn.