Cable Operators

Altice, Viacom Reach New Distribution, Advertising Deal

Programmer restores cable networks on Suddenlink systems 5/25/2017 2:52 PM Eastern

Altice USA and Viacom said they have signed a new distribution and advertising deal that returns Viacom’s cable networks to Suddenlink subscribers.

The deal also continues carriage of Viacom’s networks on Optimum systems and creates new advertising opportunities using Altice’s data and platforms combined with Viacom’s advanced advertising products.

Related: Altice USA Looks to Expand Content Reach

“We are pleased to establish a new partnership between Altice USA and Viacom,” said Michael Schreiber, chief content officer of Altice USA. “Our joint efforts to find flexible and creative solutions will benefit Altice USA's customers as we look to provide the best video experience in our markets, build on our innovative data-driven advertising capabilities, and provide our customers with access to Viacom’s marquee programming.”

Related: Viacom's Bakish Says Streaming ‘Entertainment Pack’ Talks Are ‘Advanced’

Terms of the deal were not disclosed.

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