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AT&T-Time Warner Expect to Grow Ad Platform

Bewkes sees competition for Google and Facebook 10/24/2016 11:48 AM Eastern
Time Warner CEO Jeff Bewkes

With its huge distribution footprint and data about is consumers, AT&T and Time Warner expect to be able to create innovative advertising products, in addition to new forms of content that would appeal to an increasing mobile viewership for video.

 

“We can make the advertising more interesting for your house, versus somebody next door,” Time Warner CEO Jeff Bewkes said during a joint AT&T-Time Warner conference call with analysts Monday morning.

 

RELATED: AT&T AdWorks Offers 60-Second Addressable Format for Linear TV

 

With AT&T offering addressable advertising across new TV and mobile platforms, viewers would see product they’re interesting in.

 

RELATED: AT&T AdWorks Absorbs DirecTV Ad Business

 

“That means more consumers get a better experience viewing. They get less interruptions and it means that more of the cost of programming can then be borne by advertisers, and consumers get a break,” Bewkes said.

 

Read more at B&C.

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