Advanced Advertising

Innovid Taps Chief Growth Officer

John Piccone formerly with Simulmedia, BlackArrow 6/30/2016 11:56 AM Eastern Last updated at 6/30/2016 12:18 PM
John Piccone

Video ad-tech company Innovid has appointed John Piccone to chief growth officer, where he’ll head up revenue and strategic business development.

 

He joins following six years at Simulmedia, where he served in roles such as chief revenue officer and chief strategy officer.

 

Prior to that, he was SVP of business development and sales strategy at HealthiNation, and was VP of sales at BlackArrow, a dynamic ad insertion company that was acquired by Cross MediaWorks last year. He’s also late of 24/7 Real Media.

 

“Marketers are shifting toward all things video and data is the key to making video creative resonate with consumers,” Beth-Ann Eason, president at Innovid, in a statement. “John’s deep experience in data-driven TV advertising will enable him to help marketers transition and capitalize on digital video, particularly as OTT adoption accelerates.”

 

Innovid claims its video marketing platform has grown over 400% year-over-year, and works with brands such as Citi, Kraft, L’Oréal, Microsoft, and Walmart. 

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