Addressable

INTX 2016: Cadent to Show Addressable Linear Ad Tech

Company acquired BlackArrow last year 5/14/2016 7:00 PM Eastern Last updated at 5/15/2016 11:00 AM

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Cadent Technology, a new ad-tech unit that merged the teams of BlackArrow and Cadent Network, will be showing off its new addressable linear platform at next week’s INTX confab in Boston.

 

Cadent recently added live linear targeting capability to its existing solutions for VOD for QAM set-tops and and IP-based devices and OTT apps.

 

Cadent Technology said its advertising solutions are currently used by pay-TV partners that reach more than 40 million homes, with Time Warner Cable, Comcast, Charter Communications, Bright House Networks, Rogers Communications and Liberty Global/Virgin Media among its known partners.

 

Cadent  CTO and COO Stephanie Mitchko-Beale is also on tap to host a session at the Imagine Park pavilion -- “Why Targeted Ads Are (Still!) Such a Moving Target,” on Tuesday, May 17 at noon ET. She’ll be joined by Ofir Daniel of Amdocs; Aaron Goldman of 4C; Rick Howe, The iTV Doctor; Derek Mattsson of Placemedia; and Zane Vella of Watchwith.

 

Cross MediaWorks (Cadent’s holding company) announced the acquisition of BlackArrow in August 2015.

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