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INTX 2016: Cadent Technology Joins RDK

Will apply RDK focus on inserted ad-tech for linear TV and time-shifted video 5/17/2016 6:15 AM Eastern

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Tightening its technology ties to a major pay TV joint venture, Cadent Technology, a new ad-tech unit that merged the teams of BlackArrow and Cadent Network, said it has licensed the Reference Design Kit (RDK).

 

The move positions the ad-tech company to support the RDK, a preintegrated software platform that’s managed by Comcast, Time Warner Cable and Liberty Global, which also happen to be some of Cadent’s largest customers.

 

Cadent Technology recently complemented its on-demand advertising platform with one that supports addressable linear TV.

 

As for the RDK, Cadent said its primarily focus is on Linear Segmented Advertising that inserts targeted ads into live and time-shifted experiences on the RDK-V (Video) software.

 

RDK Management announced earlier this week that more than 15 million devices are running the RDK, and that its licensee base now spans more than 275 partners, including north of 25 cable, satellite and telco service operators.

 

“It’s an exciting time to join the RDK community,” Stephanie Mitchko-Beale, Cadent’s COO and CTO, said in a statement. “The RDK’s standardized stack and collaborative methodology help us develop advanced advertising solutions that can be seamlessly integrated into our customers’ existing infrastructure.”

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