Advanced Advertising

Lotame Extends Smart TV Relationship With Inscape

Data powers 'audience intelligence' products 1/22/2018 9:25 AM Eastern

Independent data-management platform Lotame said it extended its strategic relationship with Inscape, which delivers viewing information from 8 million connected Vizio TVs.

Lotame uses the smart-TV data from the Vizio sets to power its aItv audience intelligence products that help networks and marketers better target advertising campaigns.

The new agreement runs through 2021. Financial terms were not disclosed.

“In digital advertising, you have the ability to understand consumers in real-time. Unfortunately, with TV, marketers are still stuck relying on uninformed tactics and broad targeting using age and gender” said Doug Pollack, GM of aiTV Products and Innovation at Lotame.

Read more at B&C.

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