Advanced Advertising

PokéSTOP!: CCFC Warns Against Kid-Targeted Ads

Asks Niantic not to use Pokemon Go to target kids with ads 7/25/2016 10:38 AM Eastern

The Campaign for a Commercial-Free Childhood has launched a petition asking Pokémon Go developer Niantic not to deliver personalized ads to kids based on the data they collect in the augmented reality game sweeping the nation and the globe or "lure" them through commercial sponsorships.

 

Related: Dems Probe Niantic on Pokémon Go Data Usage

 

The group says children should not be led to PokeStops at retail stores or fast-food outlets. The game features Pokestops and gyms at locations in the real worked where virtual Pokemon are collected and trained for battle.

 

Many of the stops are at historic places, but others are paid sponsorships.

 

“No child should be lured to McDonald’s or any other sponsor’s establishment while playing Pokemon GO,” said Josh Golin, Executive Director of CCFC. “If Niantic wants to cash in on the game’s enormous popularity by herding players to its sponsors’ locations, it should exclude children from this type of marketing.”

 

Related: IT Industry Group Calls for Workplace Ban on 'Pokémon Go'

 

The petition, launched Monday (July 25), is directed at Niantic CEO John Hanke, and calls on him to "institute protections for young people playing Pokémon Go. Niantic should not send children under 13 to sponsored PokeStops or Pokémon Gyms, or use any information about a child’s location or gameplay to deliver targeted advertisements to them. No game played by children should lure them to visit a junk food restaurant or any other commercial establishment."

 

Sen. Al Franken (D-Minn.), a longtime online privacy advocate, has sought information from Niantic on how it uses the data it collects from children and other users. 

Want to read more stories like this?
Get our Free Newsletter Here!