Syfy Teams With YouTube to Conjure More Awareness of ‘The Magicians’

Created 18 custom spots featuring cast ahead of Wednesday's season two premiere 1/25/2017 7:08 PM Eastern Last updated at 1/26/2017 11:37 AM

Syfy and YouTube teamed up on a video campaign aimed at driving awareness and viewership of The Magicians in the two weeks that preceded tonight’s season two premiere of the series at 9/8c, which adapts Lev Grossman’s popular fantasy trilogy.


They developed and made available 18 custom spots that featured cast members of the show that, they said, have drawn view-through rates higher than the average for entertainment-related “TrueView” opt-in ads.



The spots centered on the show’s cast discussing “Adulting” (a term the youngs use to refer to grown-up responsibilities) and answering other questions that people have likely searched for on YouTube.


Here’s one that has drawn more than 254,000 views at last check:



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