Advanced Advertising

Videology to Use Tru Optik Data for OTT TV Targeting

Deal helps marketers reach viewers using connected devices 3/01/2017 10:44 AM Eastern

Videology has made a deal that will allow its client to access Tru Optik’s data on over-the-top viewership to target advertising.

The deal will help clients segment and reach the growing number of viewers who are watching TV on connected-TV devices such as Roku, Apple TV and game consoles.

“Tru Optik’s unique ability to profile and segment consumers across OTT is a natural fit with Videology’s mission of helping advertisers drive results across all of their video advertising channels,” said Scott Ferber, founder and CEO of Videology. “As more and more people watch content on a variety of devices, it’s important for advertisers to have a single view of their audience for holistic campaign delivery. Through this partnership with Tru Optik, our clients will benefit from more granular understanding and execution of advertising on OTT and connected TV, a quickly-growing piece of the video content ecosystem.”

With access to Tru Optik’s OTT Marketing Cloud, Videology clients can identify specific OTT audiences by onboarding their first-party data or by leveraging third-party data sources from over a dozen leading data providers in Tru Optik’s OTT Data Marketplace, the companies said.

Read more at B&C.

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