OTT

YouTube’s New Stars Include Ad Leaders

Brandcast presentation has media buyers doing the whip and the nae nae 5/06/2016 8:00 AM Eastern

YouTube put on a show—and talked business—at its Brandcast presention Thursday night.

 

In addition to several of the stars of ots online channels, the chief marketing officer of Toyota, NBA Commissioner Adam Silver, Big Bird and several top media agency executives all testified to YouTube’s effectiveness as an advertising medium.

 

YouTube CEO Susan Wojcicki talked about YouTube’s reach growing larger than any TV network’s and reaching more people 18 to 49 than the top 10 primetime TV shows. She said Google Preferred YouTube campaigns produced on average a 14% increase in intent to purchase.

 

Read more at B&C.

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