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YouTube Says Advertisers Using Six-Second Spots Up 70%

Original unscripted soccer series launching in spring 2018 9/14/2017 11:06 AM Eastern

YouTube says more advertisers are using its six-second bumper ads, which were introduced last year.

Robert Kyncl, YouTube's chief business officer, speaking at the Dmexco conference in Germany Thursday, said that one in three of YouTube’s large customers are now using bumpers to get their message across quickly to viewers.

There has been a 70% increase in the number of YouTube customers adopting the shorter ad format from first quarter 2017 to second quarter 2017.

YouTube is also launching a leaderboard that ranks the top six-second spots from around the world.

In the television business, Fox Networks Group has been aggressively pushing six second ads. The shorter commercials ran during Fox’s Teen Choice broadcast and can now been seen in sports programming including NFL broadcasts.

Read more at B&C.

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