Zimbalist Joins Simulmedia as Chief Marketing OfficerFormer NYT Exec Will Promote Targeted Ad Company 3/22/2016 12:00 PM Eastern
Simulmedia said it hired Michael Zimbalist as chief marketing officer.
Zimbalist had been senior VP of advertising products and research and development at the New York Times Co.
"Michael is one of the smartest, most creative, and most respected executives in digital marketing," said Simulmedia CEO Dave Morgan. "His experience in bringing disruptive, transformational change to the advertising marketplace will serve us well as brand marketers finally contend with making their TV ad dollars go further and be more transparent and accountable to business outcomes."