Advertising

Taiwanese Telco Deploys BigBand Advertising System

5/18/2009 12:01 AM Eastern

Chunghwa Telecom, Taiwan's biggest telecommunications provider, has selected BigBand Networks' Media Services Platform to deliver advanced advertising video solutions over its IPTV service.

The telco, which has about 700,000 video subscribers and 4.3 million broadband customers, is using the vendor's MSP2000 to insert ads into MPEG-2 and MPEG-4 video.

Chunghwa Telecom's Multimedia-on-Demand service includes linear television channels video-on-demand and personalized application services delivered to IPTV set-top-boxes.

The BigBand MSP2000, launched in September 2008, uses off-the-shelf hardware components to deliver personalized video services, such as addressable ads, customized interactive program guides and fast channel change.

September