Upfronts 2010: Advertisers Joining Team CoCo

6/04/2010 11:37 AM Eastern

Turner Broadcasting has already found some advertisers who want to be on Team CoCo.

Entering upfront negotiations, Turner has been seeking ad rates for TBS's Conan O'Brien-hosted late-night show, scheduled to bow on Nov. 8, that are similar to the rates NBC was charging last season for The Tonight Show, when O'Brien served as host.

"Since the news about Conan's TBS agreement came out, there has been strong demand and interest in the show. We are having very active conversations and a number of advertisers have already agreed to be partners with us come this fall," Turner said in a statement.

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