BET’s ‘The New Edition Story’ Sings on Social Media

By R. Thomas Umstead
published

Last night’s premiere of BET’s The New Edition Story drew the most interactions on social media for any television show on Tuesday, accoding to Nielsen.

The show, the first of three episodes chronicling the exploits of legendary R&B music group New Edition, drew more than 2.1 million interactions across Facebook and Twitter from 936,000 unique social media accounts to easily top all TV shows airing yesterday, according to Nielsen's daily social content ratings report.

REVIEW: The New Edition Story

The New Edition Story’s final two episodes will air tonight and Thursday, according to BET.

NBC’s This Is Us drew 378,000 social media interactions, followed by USA Network’s WWE SmackDown! (177,000), MTV’s Teen Wolf (84,000) and The CW’s The Flash (67,000).

ESPN2’s live coverage of the Kansas/West Virginia college basketball game was the most social live sports event of the day, averaging 262,000 social media interactions, according to Nielsen.

R. Thomas Umstead
R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.