Audience Measurement

comScore Drills Down Into Connected Devices

New service measures usage of computers, mobile phones, smart TVs, IoT gadgets 3/09/2017 10:18 AM Eastern

comScore said it has launched a new product called Connected Home that measures consumer usage of devices linked to the internet and home networks, including computers, mobile phones, tablets, streaming sticks, smart TVs, thermostats and other appliances.

It's comScore’s first syndicated product based on its Total Home Panel, which measures device usage within the home. The Total Home Panel will also be a part of comScore cross-platform TV measurement products.

Subscribers to comScore Connected Home will get data on device penetration, usage frequency, engagement time, household demographics, manufacturer and brand market share and cross device activity patterns.

comScore has been in a bit of a funk since last year when it announced an investigation into the way it had accounted for certain non-monetary transactions. Since then senior executives have left, the company has been delisted from NASDAQ and has spent more than $39 million on consultants to try to get its financial records in shape.

Read more at broadcastingcable.com.

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