Audience Measurement

Fox Sports Signs Up for Nielsen Out-of-Home Service

Data gave 2016 NFL games 16% audience lift 6/26/2017 10:50 AM Eastern
Photo by Jon Feingersh/Getty Images

Fox Sports has signed up for Nielsen’s National Out-of-Home reporting service, which counts people watching ballgames on TV in bars, hotels and other locations.

The ratings lift a game can get by adding out-of-home viewers can be significant. Nielsen said Fox NFL regular-season games saw a 16% lift from out-of-home viewing last season.

Fox, ESPN and some other TV companies are negotiating to add out-of-home viewers to the eyeballs they sell to advertisers in the current upfront market. ESPN was the first to subscribe to the Nielsen out-out-of-home reporting service when it launched in April.

Related: Nielsen Launches Out-of-Home TV Ratings Service

The multi-year agreement covers Fox Sports on broadcast, FS1, FS2 and Fox Deportes with program and commercial ratings ranging from live to live plus 7 days of delayed viewing.

“Sports are being watched everywhere, every day and on every type of screen. Our business has to keep pace with changes in viewer behavior,” said Eric Shanks, president, chief operating officer and executive producer, Fox Sports.

Read more at broadcastingcable.com.

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