Audience Measurement

Live TV Viewing Falls in First Quarter: Nielsen

Total Audience Report finds pay TV subscribers down 1.4% 7/12/2017 12:44 PM Eastern

Live TV viewing continued to decline in the first quarter, dropping by 10 minutes to 4 hours, 21 minutes per day per person among adults, according to Nielsen's Q1 Total Audience Report.

Usage of apps and the web on smartphones jumped by 20 mlnutes per day, Nielsen said. Viewing of time-shifted TV increased by 1 minute per day to 34 minutes daily.

Related: Facebook Finds Distracted Viewing Among Smartphone Users

Nielsen said the number of pay TV subscribers to cable, telco and satellite services fell 1.4% to 97.8 million household in the first quarter from 99.2 million a year ago.

The number of broadcast-only homes rose to 15.2 million from 13.3 million. The number of broadband-only homes also rose, to 5.3 million from 3.9 million.

The share of homes subscribing to subscription video-on-demand services such as Netflix rose to 57% from 50% a year ago.

Related: Netflix Rises to Top Four in ‘Must Keep TV’ Rankings

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