Audience Measurement

Nielsen Expands Twitter Metrics Into More International Markets

Digital Ad Ratings provide campaign demos, reach and frequency 5/15/2017 10:36 AM Eastern

Nielsen said it is expanding its measurement of Twitter mobile campaigns to 23 new international markets.

Using Digital Ad Ratings, Nielsen provides independent audience verification metrics for campaigns on Twitter’s mobile app.

Advertisers have increasingly been seeking third-party measurement for digital campaigns on Twitter and other online and social media sites. Digital advertising has been growing fastest on mobile devices, which require very different measurement techniques than traditional media.

Read more at B&C.

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