Audience Measurement

Nielsen: Live TV Viewing Continues to Decline

Total Audience reports finds pay-TV homes falling, SVOD rising 4/03/2017 8:29 AM Eastern

Live TV viewing continued to fall in the fourth quarter, according to Nielsen’s fourth-quarter Total Audience Report.

The report provides new data on the slow but steady continuation of trends affecting the TV business, including the fall in pay-TV homes, the increased use of smartphones to view video, and the increasing penetration of subscription video-on-demand.

Live viewing totaled 4 hours and 23 minutes per day among adults 18 years old and up, down from 4:27 a year ago and 4:31 in the fourth quarter of 2014, Nielsen said.

Watching time-shifted shows on DVRs recorders rose 1 minute, to 33 minutes per day.

The biggest increase in media usage came in time spent on smartphones, which rose to 2:32 from 1:15 a year ago.

Tablet use rose to 26 minutes from 23 minutes, and usage of multimedia devices was up to 17 minutes from 11 minutes a year ago.

Read more at B&C.

Want to read more stories like this?
Get our Free Newsletter Here!