2007 Beacon Awards Winners: B-To-B Communications3/16/2007 8:00 PM Eastern
Cable System II
Cox Connects Downtown
Cox Communications — Greater Louisiana
Baton Rouge, LA
In the fall of 2005, downtown Baton Rouge lacked a fiber optic infrastructure. Cox needed to expedite build-out of the area. When Cox Design and Construction began walk-throughs and planning meetings with external stakeholders, they were bombarded with questions regarding pre-engineering work and long-term plans. Construction and Cox Business Services (CBS) realized they needed communications help for the ambitious project – especially to existing and future downtown business owners. They called on the Government and Public Affairs (GPA) staff which created, launched and managed Cox Connects Downtown, ensuring unimpeded construction and leading to 5% of all 2006 new CBS revenue.