African-Americans Counter Cord-Cutting Trend: Horowitz Study11/21/2010 8:01 AM Eastern
Bucking the current cord-cutting trend, African-Americans are increasing their cable subscriber numbers compared to last year, according to a Horowitz Associates survey.
Approximately 61% of African-Americans surveyed for Horowitz's "State of Cable and Broadband Services" report currently subscribe to cable, a slight increase over the 59% that reported cable subscriptions in 2009. African-American satellite subscriptions also increased to 23% in 2010 from 20% in 2009.
In comparison, both cable and satellite subscriptions fell for all other ethnic groups. The percentage of White cable subscribers dropped from 62% from 66% last year, while Hispanics dropped to 45% from 52% and Asians subs fell to 52% from 57%, according to the survey. Declines in satellite subscribers were similar among the three ethnic groups.