Cable Operators

Armstrong to Enliven Family-Value VOD Service EnLive

MSO Will Launch Service on Oct. 1 9/26/2012 8:52 AM Eastern

Values-based video-on-demand purveyor EnLive has struck a carriage deal with cable operator Armstrong.

Under the pact, financial terms of which were not disclosed, Armstrong will add EnLive to its on-demand platform on Oct. 1. The service, which offers an array of family-friendly fare across multiple genres, will be available to the MSO’s nearly 240,000 subscribers in Pennsylvania, Ohio, Maryland and West Virginia for $4.99 monthly. Customers will gain unlimited access to the content.

EnLive said it provides a single destination for family friendly values-based programming without subscribers having to search through the guide across hundreds of channels and choices. Programming highlights include The Story Keepers and Bug Time Adventures for children; documentaries The Karen and Remember Alabama; such films as Grandma’s Hands and The Sky Under the Dust; lifestyle fare You Are the Supermodel and The Cooking Cardiologist; plus sports shows like Sold Out on Super Sunday.

EnLive is a service of Christian Library on Demand, which bills its mission as “restor[ing] family television time with safe, family-friendly content for audiences of all ages, as well as providing a faith-based library for a general audience. The Denver-based Christian Library On Demand is making its programming available on multiple delivery platforms from cable and satellite to streaming and mobile.

''On-demand usage continues to grow each month,” said Jeff Ross, president of Armstrong in a statement.  “We’re delighted to offer EnLive as an additional wholesome entertainment option to our customers.”

Noted EnLive founder and CEO Terrence Lovett: “It is a privilege to be forging an alliance with Armstrong, and together, we are committed to filling the void in values-based programming on TV. Noteworthy is that over 80 percent of EnLive content has never been seen before on cable or satellite.”

April

2015 BCAP Cable Academy

Sheraton Harrisburg Hershey Hotel, 4650 Lindle Rd., Harrisburg, Pa. Contact: Suzette Welter, swelter@bcapa.com

May

Multicultural TV Breakfast Panel

Breakfast Panel Discussion at INTX 2015, McCormick Place, Chicago, Ill. For more information visit: multichannelevents.com/multiculturaltv