Cable Operators

Cablevision Kindles Up Deal for Telco, Satellite Subscribers

New Triple-Play Customers Eligible to Receive HD Tablet and Special 24-Month Pricing 12/05/2012 9:50 AM Eastern

Cablevision Systems is proffering a free Amazon.com Kindle Fire HD tablet to new triple-play customers who switch from telco or satellite TV service.

In addition to the Kindle Fire HD, which carries a $199 retail price, the MSO is offering 24-month pricing of $79.95 per month for a triple play that includes TV, unlimited phone calling to the U.S. and Canada, and 15 Megabit per second Internet service, according to a promotional email from Cablevision.

The free tablet offer dovetails with Cablevision’s launch this summer of a version of its Optimum App for the Kindle Fire that provides live TV and video-on-demand on the tablet.

New subs who prove they are switching from a telco or satellite provider also can receive free DVR service for one year. And Cablevision is offering a “contract allowance” to customers to apply toward termination fees charged by their previous video or Internet provider.

In the past, Cablevision has offered various incentives designed to attract new customers, including free iPods, gift cards and computer speakers.

For the third quarter of 2012, Cablevision lost a net of about 10,000 video customers, but gained 28,000 broadband subscribers and 22,000 phone customers.

Among other recent industry customer-acquisition promotions, Time Warner Cable last month launched a marketing promotion with Best Buy offering new triple-play customers a reduced monthly rate for one year, a free Microsoft Xbox 360 game console (valued at $199.99) and $150 Best Buy gift card.

With Cablevision’s latest offer, which expires Dec. 15, customers must provide Cablevision their previous video provider’s bill dated within 180 days prior to cable installation. Subscribers must maintain all three services at the required level to maintain the promotional pricing. The monthly pricing does not include fees for digital cable set-tops or CableCards.

Eligible customers will receive their Kindle Fire HD via FedEx within 60 days of installation, according to Cablevision.

March