Cable Operators

Cablevision Phones Up the Web

10/31/2011 12:01 AM Eastern

Cablevision Systems
is making placing phone calls
as easy as clicking on a Web
link.

The operator launched Optimum
Voice Click-to-Call,
which turns phone numbers
on any Web page into clickable
links for instant dialing.
The service can be accessed
with any Optimum ID associated
with an active account,
for no additional charge.

After customers initiate a
phone call via their browser,
their desired call-back
number — which can be any
landline or mobile phone
number in the U.S. — will ring. To the call recipient, the
call appears to be coming from the customer’s Optimum
Voice home number.

Cablevision had 2.98 million voice lines in service at the
end of September, adding a net 38,200 in the third quarter.

The MSO’s phone customers
also can use a
Google Talk ID for both
domest ic and international
calls over the
Internet using the Clickto-
Call service. Using
Google Talk, subs can
call from overseas to
anywhere in the U.S. for
free or to any international
destination using
an Optimum Voice
Internat ional calling
plan. Cablevision integrated
the service with
Google Talk via an open
interface published by
Google.

Alcatel-Lucent provided
the core network Session Initiation Protocol (SIP) application
servers and application that Cablevision deployed
as part of Optimum Voice Click-to-Call.

“Optimum Voice has always been more than a static
‘landline’ phone service,” Joe Varello, Cablevision’s vice
president of digital voice product management, said in a
statement. “Click-to-Call represents the ongoing evolution
of our voice services outside the home, providing a seamless
and simple way for our customers to connect with the
people and places they want to reach with the click of the
mouse.”

The service requires users to download and install the
Optimum Voice Plug-in for either Internet Explorer or
Firefox, available through the Optimum Voice homepage.
The Click-to-Call service is not compatible with Skype,
and customers must disable Skype from their browser’s
toolbar to use it.

The Click-to-Call service is currently available to customers
in New York, New Jersey and Connecticut, as well
as in the former Bresnan Communications systems that
are now part of Cablevision.

September