Cable Operators

Cablevision Signs New Ad Agency

3/17/2004 7:04 AM Eastern

Cablevision Systems Corp. signed New York-based ad agency Gardner Nelson & Partners to create print and broadcast ads touting its iO: Interactive Optimum digital-cable service.

The first ads from Gardner Nelson, which debuted this week, feature a fictional politician who conducts a filibuster by listing all of the channels available on iO.

The agency said it is also working on campaigns for Cablevision’s on-demand and HDTV content.

April

2015 BCAP Cable Academy

Sheraton Harrisburg Hershey Hotel, 4650 Lindle Rd., Harrisburg, Pa. Contact: Suzette Welter, swelter@bcapa.com

May

Multicultural TV Breakfast Panel

Breakfast Panel Discussion at INTX 2015, McCormick Place, Chicago, Ill. For more information visit: multichannelevents.com/multiculturaltv