Cable Operators

Cablevision Signs New Ad Agency

3/17/2004 7:04 AM Eastern

Cablevision Systems Corp. signed New York-based ad agency Gardner Nelson & Partners to create print and broadcast ads touting its iO: Interactive Optimum digital-cable service.

The first ads from Gardner Nelson, which debuted this week, feature a fictional politician who conducts a filibuster by listing all of the channels available on iO.

The agency said it is also working on campaigns for Cablevision’s on-demand and HDTV content.


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