CBS College Sports Tips Off 'March Madness' Freeview3/09/2010 11:02 AM Eastern
In what has now become another rite of spring, CBS College Sports Network has expanded its roster to showcase its expansive March Madness coverage.
CBS College is extending its reach via freeview that will put it in over 56 million homes through April 5, the night of the men's Division I Men's Basketball Championship game.
Thus far, 18 affiliate partners have signed on to be a part of the free preview, accounting for approximately 18 million additional subscribers. Affiliate partners include Dish Network, Verizon FiOS, Insight, Mediacom, Suddenlink and RCN. There's also wider participation from Comcast, Time Warner, Cox Communications and Bright House Networks systems, among others.
The free preview allows affiliates to open its signal to all customers, providing more fans with an opportunity to watch the network's extensive March Madness coverage, which includes the official highlight show of the tournament, NCAA March Madness Highlights Presented by Coke Zero. The show recaps the day's tournament results with scores, news and analysis after the whistle sounds on CBS Sports coverage.
Throughout the tournament, NCAA March Madness Central Engineered by GMC Sierra brings viewers exclusive in-progress game highlights, live look-ins and press conferences from every team at every site from the first-round through the title tilt.
All told, CBS College will present some 80 hours of coverage complementing CBS's presentation of live games.