Charting A New Course6/16/2006 8:06 PM Eastern
St. Louis— When he was a Navy SEAL, Charter Communications Inc. CEO Neil Smit’s job used to be to drop into dire situations, make quick decisions, complete the mission to his superiors’ satisfaction and high-tail out of the area with his team intact.
Not a lot different than his current job — except for the high-tailing out of the area part.
Smit dropped into the Charter zone in August, after five years at Internet giant AOL, most recently as president of its Access Business, where he was responsible for all aspects of a $5 billion, 21 million subscriber Internet-service provider business that comprises AOL, CompuServe and Netscape. Before that, he spent about 10 years in consumer packaged goods, with senior management roles at both Nabisco and Pillsbury.
At Charter, Smit is charged with using all that consumer-marketing savvy and then some to right what has arguably been one of the most foundering ships in the cable industry. With the largest debt load of any cable operator ($19.5 billion, or about 10 times estimated 2006 cash flow) and a dwindling subscriber base (Charter has lost nearly 280,000 subscribers since the first quarter of 2004), Charter began to hit the skids in September 2001. That was when long-time CEO Jerald Kent abruptly resigned, after a falling out with Charter’s chairman and largest shareholder, Paul Allen.
|Charter Communications Inc.|
|* End of First Quarter 2006
SOURCE: Charter Communications
|Headquarters: St. Louis|
|Basic Subscribers: 5.9 million|
|CEO: Neil Smit|
|Revenue: $5.25 billion|
|Monthly Revenue Per Basic Subscriber: $75.88|
|Net Income (Loss): ($967 million)|
|EBITDA: $1.9 billion|
|EBITDA Margin: 37%|
|Long-Term Debt: $19.4 billion|
|Interest Expense: $1.8 billion|
|Capital Expenditures: $1.1 billion|
|Net Cash Flow From Operating Activities: $260 million|
|Free Cash Flow (Deficit): ($696 million)|
|Shareholders’ Deficit: -$5.3 billion*|
Charter’s stock price dropped 20% ($3.19) on the day Kent resigned, falling to $12.81. The stock is trading at $1.08 today.
In the two years that followed, Charter disclosed it was under investigation by the federal government for possible accounting irregularities. Four former executives were indicted on federal conspiracy and fraud charges, though neither Charter nor Kent were ever accused of any wrongdoing. It restated earnings for 2000, 2001 and parts of 2002, and has faced some shareholder lawsuits.
In the meantime, Charter has burned through two other CEOs: Carl Vogel resigned in January 2005 with a year remaining on his contract and Robert May, a corporate turnaround specialist and Charter board member, spent eight months as interim CEO.
All of that adds up to a tough new mission for Smit.
A former lieutenant commander in the U.S. Navy’s special operations force, Smit often draws on his military experience for the day-to-day battles at Charter.
“In combat, when chaos looks you in the face, it’s important to pick a direction and go with that direction,” Smit continued. “Indecision at that point is costly. That was important to me at Charter.
“I felt it was important coming in to pick a direction. It may not be the ultimate direction and we can adjust in course, but it was important for me to pick a direction.”
Smit’s direction, voiced since day one, has been to deliver consistent growth in revenue and cash generated by operations, aka cash flow.
That’s a mission statement sanctioned by Charter’s largest shareholder, Paul Allen.
“When I first met with Paul I asked, 'What would you like me to do?’ ” Smit said. “He said, 'I’d like to see consistent operational financial performance,’ which I think is a pretty fair request, given the money he’s put into the business.”
Allen, co-founder of Microsoft Corp., has put about $7 billion of his personal fortune in Charter since 1998, by some estimates.
Smit set out to achieve that objective in two stages. The first, improving customer service, involved building on a “Focus on Excellence” program that ex-CEO May initiated. The second is to grow revenue and cash flow by delivering new higher-margin services, such as cable telephony.
With May laying the groundwork by creating training programs for customer-service representatives and technicians, Smit continued those initiatives and set out to make the operations more efficient, consolidating call centers and bringing the majority of call center operations in house.
Smit, whose AOL responsibilities included rehabilitating the company’s customer-service reputation, took to the Charter initiative enthusiastically. He even winds down after his work day ends at 7 or 8 p.m. by listening in on customer service calls.
“It’s kind of soothing,” he said of those overheard conversations. “It’s kind of anecdotal, but you get the ebb and flow.”
Another true believer in improved customer service is chief operating officer Mike Lovett, who joined Charter in 2003 as executive vice president of customer service and operations. Lovett developed the “Focus on Excellence” program May embraced.
The essence of “Focus on Excellence” is to give employees the right tools, processes and training to provide good customer service, Lovett said. The enthusiasm with which employees embraced the concept helped it move forward quickly.
“There were fundamental process breakdowns and there were tools and skill sets that were missing, but the hearts of the employees were in the right place to serve the customer well,” he said.
Smit and Lovett know that Charter’s customer service reputation can’t be changed overnight. The operator finished last in a recent American Customer Satisfaction survey by the University of Michigan, although Charter disputes the data.
But with the right tools in place, a well-trained staff and a commitment to step up spending on marketing — marketing expenses were up 8.6% to $38 million in the first quarter of this year — both believe that improved results will come.
“In the first half of 2005, by design, we kept our powder dry — we were focused on fundamentals and didn’t want to put a lot of effort in to the marketing spend until we had those fundamentals in place,” Lovett said, adding that now the reverse is true.
For example, Charter has invested in a marketing database that allows it to target specific households, identify what segment the customer fits in and create a package of products that would be most appealing to that customer.
That targeted marketing began to take shape in the second half of 2005. Not coincidentally, that corresponded with an increase in revenue generating units, a compilation of digital, high-speed Internet and telephony subscribers. Charter added about 295,000 video, phone and Internet subscriptions in the first quarter, its highest quarterly gain in three years.
Continuing to grow the subscriber base will take money — money Charter is willing to spend.
Capital expenditures for the third-largest U.S. cable provider have been on the rise in recent years — hitting $1.1 billion in 2005 from $854 million in 2003 — mainly to finance Charter’s aggressive push into cable telephony. Charter expects capital spending to be flat in 2006 at about $1.1 billion.
In prior years, Lovett had to keep a steady eye on meeting debt covenants, hindering him from allocating resources to grow the business.
With some financial re-engineering — namely refinancing a $6.85 billion bank line at favorable interest rates and pushing out maturities for bond debt until 2009 — Charter has the financial wherewithal to fund its growth strategy, at least for the short term.
“[The refinancings] built us enough runway where we are not constrained today,” Lovett said. “This kind of herky-jerky mode of operation we were in when I first joined Charter [in 2003] is no longer the case.”
BOLSTERING CASH FLOW
Whether or not Smit will ultimately succeed remains to be seen. His predecessors as CEO had similarly optimistic plans.
But given Charter’s first-quarter results — basic subscriber gains of about 12,000 customers, 8% revenue growth and flat cash flow growth — he’s had a decent start.
“I think there were a few obstacles to growth for Charter,” Smit said. “Let’s face it, we weren’t going to save our way into our capital structure. We needed to drive profitable revenue growth.”
Smit expects to reach that goal with the aid of new product lines, especially telephone service, and by packaging services in a way that appeals to the largest number of customers.
In the first quarter of the year, Charter added 69,600 telephone customers, up from 9,900 in the previous year. Lovett said that is just the beginning.
“I think there is a land grab that you can lock up households today with the triple play,” Lovett said, adding that Charter is modeling its phone rollout after recent successes by Time Warner Cable and Cablevision Systems Corp.
“I think we have the ability to pick up the pace and frankly, in some of our markets, we’re already beginning to see some of the rewards associated with that,” Lovett said.
He cited Charter’s Madison, Wis., market, which has had phone service for about 18 months. About 45% of customers in Madison are taking two or three products from Charter and are paying an average of $130 per month, well above the $99 monthly introductory price.
UBS cable debt and equity analyst Aryeh Bourkoff said targeting telephone customers is the right strategy for Charter. The company currently passes about 4 million homes to which Charter phone service is available. That will increase to 6 million to 8 million homes this year.
“That should allow the company to spark growth in high-speed data and maybe even continue some basic subscriber performance — they have improved their basic subscriber numbers over the last few quarters,” Bourkoff said. “There is an outside chance that they have double digit revenue and EBITDA growth in 2007, which I think is not expected by the market.”
Miller Tabak & Co. analyst David Joyce agreed that targeting higher-margin customers is the right way to go, but said other issues — Charter’s largely rural footprint, high debt levels and high direct-broadcast satellite penetration — could affect those plans.
“I think they’re headed in the right direction, it’s just, unfortunately, they’ve got a huge hole they have to dig themselves out of,” Joyce said. “They’ve got to run just to keep still.”
Smit said Charter is investigating ways to attract more customers by offering a “double play” of voice and data service, with hopes of adding video to the sale later.
Charter already has had success selling a data-only package to customers, as that base is close to 300,000 now from just 50,000 in 2004.
Despite Charter’s best-laid plans, Wall Street seems fixated with the operator’s debt load. At $19.5 billion as of March 31, Charter carries the heaviest debt in the cable industry. Smit has made moves on that front, completing the bank refinancing in April and pushing out the bond maturities.
“Our focus on the debt and the balance sheet, I describe it as opportunistic,” Smit said. “There are three things we’re always seeking. No. 1 is we want to ensure liquidity, No. 2 is we want to extend maturities and No. 3 is we want to continuously work to deleverage the balance sheet.”
Smit said the bank refinancing hit all three notes – it extended maturities, improved liquidity and reduced interest payments by $26 million each year.
That was a small reduction considering Charter’s $1.9 billion annual interest bill. But Bourkoff said it does give Charter room to focus on executing its business plan.
One key to the bank refinancing is a carve-out that enables Charter to use some proceeds from asset sales — it sold about $940 million in systems this year — to pay off bond debt. That carve-out doesn’t take effect until cash-flow growth improves, though.
Charter said it will remain opportunistic in terms of future asset sales. But Lovett said that one target of analysts — Charter’s Los Angeles market, with just under 500,000 customers — is a prized asset.
“I don’t look at that market as nonstrategic,” Lovett said, adding that the consolidation of Los Angeles, especially after Time Warner Cable completes its joint acquisition of Adelphia Communications Corp. with Comcast Corp., makes no difference to Charter.
“Someone else may have a greater desire for that property, but it doesn’t mean we have a desire to move that property,” Lovett said. “We just deployed voice [in L.A.], we’re getting a fair amount of traction with our triple-play product there. I want to improve the asset.”
While Charter’s cash-flow growth has been anemic — flat in the first quarter, compared with double-digit growth at the other top-five cable operators — Bourkoff sees signs of improvement.
“[Cash-flow] growth this year has taken a back seat to revenue growth,” Bourkoff said. “I think that may improve next year.”
Add that to Smit and team’s mission.
“I don’t see any reason why this company can’t match industry performance,” Lovett said.