Cable Operators

Comcast Kicks Off College Football on Demand

9/28/2004 8:32 AM Eastern

Comcast Corp. is filling the roster of college-football programming available via its Comcast On Demand video-on-demand service.

The MSO’s gridiron imitative is a joint effort by Comcast Sports Southeast/Charter Sports Southeast (CSS); Comcast Local, a Michigan network covering local events and sports; and the Comcast Media Center.

The CMC operates a VOD-content-delivery network that serves all of the MSO’s VOD-capable systems, delivering content such as entire football games and 10- to 15-minute games recaps within hours of the last play.

In addition to complete games and highlights, Comcast On Demand will offer entire half-hour weekly coaches’ shows from Atlantic Coast Conference, Big Ten and Southeastern Conference teams.

For example, the MSO’s VOD library already includes the University of Georgia-Georgia Southern season opener and opening-week assessments by Ohio State head coach Jim Tressel and Michigan head coach Lloyd Carr.

“Making the games, recaps and coaches’ shows available via VOD is a great extension of the access that we provide to the conferences and our viewers,” CSS general manager Mark Fuhrman said in a prepared statement.

“Providing greater national access to local sports lets the customer decide when and how they want to access it -- whether it’s the entire game or the recap containing its greatest plays -- which enriches and expands their viewing choices,” added CMC senior vice president and chief operating officer Gary Traver.

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