Cable Operators

Comcast of South Florida Is On the Ball

3/24/2004 5:31 AM Eastern

Comcast Corp.’s Comcast of South Florida said Wednesday that it is teaming up with On the Ball Marketing "to develop strategic marketing opportunities."

On the Ball specializes in brand-identity programs, sports marketing, advertising and partnerships.

The operator’s aim is to educate consumers about technologically advanced services that will launch in rebuilt areas throughout south Florida this year and to extend its digital-cable-awareness campaign.

Comcast's south Florida region totals 840,000 subscribers and extends from Sebastian to Key West.

November