Cable Operators

Comcast Spotlight Serves Up Ads 24/7

3/18/2004 5:46 AM Eastern

Comcast Corp.’s Comcast Spotlight ad-sales division said Thursday that it will use 24/7 Real Media Inc.’s "Open AdStream Central" ad-serving solution for the MSO’s Comcast High-Speed Internet service.

Open AdStream "enables organizations to control individual ad deliveries, generate detailed reports and maximize ad placements across their entire network of Web sites," 24/7 said in a prepared statement.

Comcast has 21.3 million high-speed-data subscribers.

March