Cable Operators

Cox Business Wants to Get ‘Bigger’

3/29/2004 8:11 AM Eastern

Cox Business Services launched its "Think Bigger" integrated marketing campaign Monday.

Cox Communications Inc.’s commercial-broadband and telecommunications division said the purpose of Think Bigger is "to inform and drive demand among enterprise and Fortune 500 companies for Cox's business-class telecommunications services for high-speed Internet, voice, transport and video."

The campaign will appear in newspaper, business-journal and national-publication print ads -- such as BusinessWeek, Forbes, Time, Fortune and Fast Company -- in 23 markets. Think Bigger will also secure radio and television spots in select markets.

Cox Business currently provides data, voice and transport services to more than 100,000 customers.

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